Heron Hospitality Selected For Triad Management Contract

Hotel in Winston Salem

WINSTON-SALEM, N.C. – Heron Hospitality, a leading North Carolina-based hospitality management firm, is proud to announce it will be the management company for the Best Western Plus University Inn. The property has 190 rooms and 5,000 square feet of event space.

Located at 3050 University Parkway in Winston-Salem, the hotel is across the street from Lawrence Joel Veterans Memorial Coliseum, which hosts the Wake Forest University mens’ basketball games, other sporting events, and large concerts. It is also within walking distance of the Demon Deacons football stadium, Allegacy Federal Credit Union Stadium, and the University’s tennis complex, home of the Winston-Salem Open, part of the ATP Tour. The entrance to WFU’s campus is less than a mile from the hotel’s front door.

“As a proud Wake Forest Law alum, I am eager to serve the Winston-Salem community,” said Charles Cushman, Chief Executive Officer of Heron Hospitality. “Our team is committed to delivering exceptional hospitality experiences that reflect the spirit and warmth of Winston. With our extensive expertise in hotel management, we aim to create memorable stays for all who visit the Best Western Plus University Inn.”

Effective April 1, 2024


Founded in 2016, Heron Hospitality is a trusted leader in property management and revitalization, boasting a diverse portfolio across the Carolinas. Renowned for its industry expertise and strategic approach, the company offers a comprehensive suite of services including hotel valuation and acquisition, ownership consulting, branding, property development, and planning.